This is VERY important news and this may affect your business IF you let it.
Hear me out...
Yesterday Zillow announced 'Instant Offers' where off market sellers can put their homes on Zillow and receive offers without agents who don't work for them.
Here's the thing, Zillow built their business on the backs of agents, using the agent's listings, and then selling the leads back to the agent.
Good work if you can get it LOL.
Companies have been trying to cut agents out of transactions for years.
And they will NOT stop trying.
Now I believe great agents can not be replaced by technology because this is a relationship business among other things.
The REAL QUESTION is what can you do about it?
Quick answer: Build and cultivate your own database.
Your database is the ONLY thing you OWN and can CONTROL.
Zillow and no one else can touch your database and relationships.
Now I know you may be thinking, what's the best way to build my own database...
The answer is SIMPLE, Facebook Ads to generate leads while building an email list.
This is precisely WHY Facebook Ads is paramaount, to help people like you build a predictable business that Zillow can't touch!
You have a choice, control your own lead generation or buy them from companies trying to put you out of business.
Disruption is coming, what you do about it is up to you!
Wishing you all the best,